Creative Athletics Content That Actually Stops the Scroll

For BRCC Athletics — Moving beyond cookie-cutter templates to content that builds real engagement, drives recruitment, and fills seats

Why Creative Content Matters for BRCC Athletics

In an oversaturated athletics social media landscape where everyone uses the same templates, creative content is what makes people stop scrolling and actually engage. It's the difference between being seen and being remembered.

Hey Brock,

After our conversation, it's clear you understand what most athletics departments miss — creative, authentic content is what stops the scroll and builds real engagement.

Your past success with 4.4 million TikTok views proves BRCC has massive potential, but we're not chasing viral moments. We're building a sustainable community that consistently grows.

We're not here to give you more templated game-day graphics that look like everyone else's. We're here to help you build consistent engagement, drive steady growth, and create a community you can mobilize when it matters most.

Our Strategic Approach

Three core solutions that address your specific audience needs

Creative Content Production

Format

Original graphics, player spotlights, behind-the-scenes content

Purpose

Stand out from templated athletics content across all platforms

Impact

  • Higher engagement rates
  • Authentic brand voice
  • Memorable content that gets shared

Game Day Coverage & Events

Format

On-site content creation, live coverage, event promotion campaigns

Purpose

Drive attendance and capture exciting moments as they happen

Impact

  • Increased game attendance
  • Real-time fan engagement
  • Viral moment capture

Strategic Recruitment Content

Format

Facility showcases, player achievements, program highlight reels

Purpose

Attract top recruits with compelling program narrative and social proof

Impact

  • Better recruit reach
  • Enhanced program credibility
  • Competitive recruiting advantage

Investment Options

Choose the package that fits your goals

Essential Package

Essential Package

Light but consistent content presence

  • 2 Posts Per Week
  • Basic Graphic Design
  • Content Calendar
  • Community Management
Complete Package

Complete Package (Recommended)

Recommended option with near-daily posting

  • 3-5 Posts Per Week
  • Premium Graphic Design
  • Podcast Content
  • On-Campus Coverage
  • Strategic Planning
  • Year-Round Engagement
Premium Package

Premium Package

Maximum content and priority service

  • 5+ Posts Per Week
  • Advanced Content Mix
  • Priority On-Campus Days
  • Advanced Analytics
  • Custom Campaigns
  • Dedicated Account Manager

One-Time Development Fee

This covers brand development, custom templates, player branding, and complete brand overhaul to transform your current social media presence into a cohesive, professional identity.

Our Growth Path

Strategic phases that maintain engagement year-round

Pre-Season Foundation

Content calendar, player introductions, facility highlights, strategic planning

In-Season Engagement

Game coverage, live content, fan interaction campaigns, real-time content creation

Post/Off-Season Strategy

Podcasts, conversations, achievement spotlights, keeping engagement alive year-round

Expected Results

Measurable outcomes that drive real growth

Engagement Growth

Higher likes, shares, comments across all platforms with consistent, authentic content

Recruitment Reach

Better visibility to prospective student-athletes through strategic content showcasing

Event Attendance

Increased game attendance through creative promotion and community building

Building a Community You Can Mobilize

Our vision goes beyond just posting content. We're building a sustainable, engaged community around BRCC Athletics that you can activate for recruitment, attendance, and program growth.

By maintaining consistent engagement year-round — including postseason and off-season — we eliminate the need to rebuild momentum each season. Your community stays connected and ready to engage when it matters most.

Next Steps

Simple process to get started

1

Review & Reflect

Take time to review this strategy and see how it aligns with your vision for BRCC Athletics

2

Share Your Thoughts

Let us know what resonates and what questions you have about our approach

3

Schedule Our Call

Book a strategy session to dive deeper into implementation and next steps

Ready to Stop Looking Like Everyone Else?

Let's create content that actually moves the needle for BRCC Athletics

Schedule Our Call